Alcohol Awareness Week: Rethink the After-Work Drink

This Alcohol Awareness Week, Wirral Ways invites you to #ClockOffTheCrutch — and rethink the role alcohol plays in life after work.

Whether it’s the “harmless pint” or a regular habit masking stress, our campaign shines a light on the hidden emotional and physical costs of after-work drinking. From shift workers and carers to NHS staff and retail teams, we’re calling on Wirral’s workforce to explore healthier ways to unwind — free from pressure, shame or stigma.

💬 What We’re Talking About:

  • The link between work stress and alcohol use

  • How workplace culture normalises drinking

  • Inspiring real stories of recovery and resilience

  • Ways to get free, confidential support from Wirral Ways

📣 Get Involved

  • Watch and share our campaign video

  • Join the conversation on social using #ClockOffTheCrutch

  • Take our drinking quiz and explore support options

  • Read powerful testimonials from those who’ve changed their habits

📱 Where to Find Us

  • Facebook – Community stories, challenges, and live updates

  • Instagram – Reels, recovery snapshots, and carousel tips

  • LinkedIn – For employer engagement and workplace wellbeing

  • YouTube – Full campaign video and recovery journeys

🧰 Download Our Resources

  • Employer Toolkit – Support your team, change workplace culture

  • Printable Posters & Flyers – Raise awareness in your community or workplace

  • Social Media Assets – Share our key messages with your audience

Employer Toolkit

We’ve created a helpful toolkit to help employers understand how to support their staff who may be struggling with their drink and how to create a more inclusive workplace that doesn’t make staff socials about alcohol.

Clock off the Crutch – Employer Toolkit v1

Use the below tools and resources to promote this campaign across your networks and with your workforce. From social assets to printable posters, we’ve got everything you need to promote what local support is available to the people you support, the people you employ and the people you love most.